Stamen (fashion film)
This season, a wide diversity of fashion films provided evidence that the genre has matured.
LONDON, United Kingdom
This season, we saw a wide diversity of fashion films — from a gorgeously animated “Sky Watcher”
from Trussardi to the quirky charm of i-D’s “A-Z of the World’s Top Supermodels”—
evidence that the genre has matured well past its roots in moving fashion editorial and simple behind-the-scenes clips.
But in the end, as in seasons past, humour drove the best results. In our top pick, “Cover Girl,” an American Vogue short introducing the magazine’s February cover, international editor at-large Hamish Bowles instructs writer and actress Lena Dunham on how to pose. With a little help from models past and present, Dunham and Bowles snappily re-enact some of the magazine’s greatest cover poses in what becomes a hilarious dance. The film has been shared over 14,800 times on Facebook and generated such buzz that Vogue released a second video teaching viewers how to do the dance themselves. Apparently, fans also performed the dance for Bowles outside of the fashion shows this season.
Now, without further ado, sit back and enjoy BoF’s Top 10 Fashion Films of the Season. And don’t forget to let us know what you think in the comments below.