Black Friday is making shoppers so, so happy

Black Friday is upon us.

More than a 100 million consumers are estimated to be out looking for deals on what is considered the largest shopping weekend of the year.

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11:52 03/12/25

SEE ALSO: 6 drawings that capture the feeling of Black Friday in New York City

While many retailers wait until the early morning hours of the Friday after Thanksgiving to open their doors, many started welcoming bargain seekers early on Thanksgiving Day, while some, most notably outdoor recreation retailer REI, have decided to sit out Black Friday entirely, encouraging its workers and customers to enjoy the outdoors.

Check out the photos below to see those brave enough to face the crowds and early hours in search of a deal.