Black is not a primary color, secondary in fact, black is not on the color wheel because it is not considered a color. They are all colors. Or rather, absorbing all the colors. Black absorbs all light in the color spectrum.
According to color psychology, the emotions associated with colors are highly dependent on your personal preferences and past experiences with that particular color. The color black is no different.
The psychological effect of the color black
Individual reactions to the color black can vary greatly. Some of these responses have cultural associations, but other factors may also play a role. Your feedback may be shaped by your personal experiences and preferences.
According to the German scientist Hermann von Helmholz, “Black is the true sensation, even if it is produced by the complete absence of light. The sensation of blackness is distinctly different from the absence of all sensation."
The color black is associated with a number of positive qualities and characteristics. For example, some common associations with the color black include:
authority
Elegance
Formality
Intelligence
Power
prestige
Sophistication
