Justin Sun bought a $6.2 million artwork banana last week.
It was the 2019 work of Maurizio Cattelan, a banana attached to the wall, at the Sotheby's auction house in New York.
But the 34-year-old ate the fruit during a press conference in Hong Kong.
The work's banana has been eaten twice before — first by a performance artist in 2019 and again by a South Korean student in 2023 — but neither had paid money to do it, let alone $6.2 million.
"Eating the fruit at a press conference can also become part of the history of the artwork,” Sun said. “It is much better than other bananas", He added.